The new owners of Lucky Duck Fudge wanted to start selling their fudge products online to reach a bigger market and offer year-round fudge sales. They already run a successful storefront and wanted to expand into ecommerce. The Lunarstorm web design team used a custom theme on Shopify to give LDF the look and feel of a clean design and retro-inspired colours.
We moved the Lucky Duck Fudge site over to our own hosting services and ensured that the domain and subdomain were correctly connected. Our team provided creative direction and product photography for the website, taking a variety of individual product photos and group product photos to create appeal for customers who are ordering online and not able to see the products in person. We researched and set up shipping options with the most affordable couriers, then connected it to Shopify so that orders can be fulfilled smoothly. Another challenge of designing an ecommerce site with multiple options such as the various fudge flavours was that we needed an easy way to keep track of what was in stock and the easiest way for customers to select their desired fudge flavours at checkout.
